Soulja Boy
ATLANTA, GEORGIA – SEPTEMBER 10: Rapper Soulja Boy performs onstage during his SouljaWorld tour at Buckhead Theatre on September 10, 2023 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images)

Soulja Boy, the maestro behind hits like “Crank That (Soulja Boy),” reflects on his success in today’s digital landscape. In a recent interview with Kids Take Over, he envisioned dropping his breakthrough track in 2023, highlighting TikTok as the ultimate marketing tool. Confident in its potential, he believes the song would achieve unprecedented success in today’s streaming-dominated era.

Expressing awe at the song’s prior achievements in the iTunes and ringtone era, he muses about the limitless exposure TikTok would provide. He humorously envisions a TikTok frenzy around the iconic “Crank That (Soulja Boy)” dance, emphasizing its potential global takeover.

Soulja Boy has also previously credited himself for TikTok’s foundation, citing Beyoncé’s dance to “Crank That (Soulja Boy). ” as a catalyst for the app’s concept. While the authenticity of these claims remains debated, his track record on TikTok, notably with “She Make It Clap” dominating Billboard’s charts in April 2021, solidifies his digital prowess.

Watch the full interview with Soulja Boy and Kids Take Over.

Watch the official music video for “Crank That (Soulja Boy).”