A$AP Rocky and Rihanna continue to showcase their power couple status, joining forces for the latest campaign promoting Fenty Skin Lux Balm, a unisex lip product from Rihanna’s Fenty line. In the advertisement, Rocky stars and drops rhythmic lines about the gloss, showcasing its qualities as a “juicy, Barbados Cherry-powered lip balm” that rejuvenates lips with vitamin E and shea butter.
In a teaser released on January 4th, Rocky’s lyrics from “RIOT (Rowdy Pipe’n)” accompany visuals of him proudly displaying the translucent blue-gray tube, emphasizing the collaborative effort with his “baby mom.” The gloss’s formula, detailed in an Instagram Story, boasts ingredients like Barbados cherry extract, mirroring Rihanna’s roots, and a blend of nourishing kinds of butter and oils for deep hydration and lip conditioning.
Rihanna’s Fenty Instagram post touts the Lux line’s portability, emphasizing its sleekness and convenience for on-the-go use. The product is now accessible through various retailers, including Sephora and the Fenty Skin website. This collaboration highlights not only their relationship but also their successful partnership in the business world.
